Danh mục tham khảo

BẠN ĐÃ ĐỌC ĐẾN ĐÂY THÌ KHÔNG CÓ LÝ DO GÌ ĐỂ DỪNG LẠI. HÃY CHỌN MỘT VÀI CUỐN SÁCH VÀ BÀI BÁO SAU ĐÂY ĐỂ THAM KHẢO VÀ CÂN NHẮC XEM CHÚNG GIÚP ÍCH THÀNH CÔNG CỦA BẠN NHƯ THẾ NÀO. CHÚNG TÔI CÁ RẰNG BẠN SẼ TÌM THẤY NHIỀU ĐIỀU THÚ VỊ KHI THƯỞNG THỨC CHÚNG.

KHÁCH HÀNG

“Can’t ride with them. Can’t sell to them.” From a conversation Jonas had in a Harley-Davidson shop in California. (“Nếu không đồng hành cùng khách, bạn sẽ không bán được hàng” – cóp nhặt từ một cuộc hội thoại của Jonas tại một cửa hàng Harley-Davidson tại California.)

“Reason to be.” Quote by Lars Johan Jarnheimer, board member IKEA, SAS and former CEO at Tele2. (“Lý do để tồn tại”– trích dẫn lời của Lars Johan Jarnheimer, thành viên lãnh đạo của IKEA, SAS và cựu giám đốc điều hành tại Tele2.)

Alsop, Ron. The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace. US: Jossey-Bass, 2008.

Anderson, Chris. The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More. US: Hyperion, 2008.

Blank, Steven Gary. The Four Steps to the Epiphany. US: Cafepress.com, 2005.

Cool, Karen and Petros Paranikas. “When Every Customer Is a New Customer.’’ Harvard Business Review 89 (May 2011): 29-31.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Joachimsthaler, Erich. Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. US: Harvard Business School Publishing, 2007.

Kahney, Leander. Cult of iPod. US: No starch Press, 2005.

Maslow, A.H. Maslow on Management. US: Wileỵ, 1998.

Moore, Geoffrey A. Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge. US: HarperBusiness, 1999.

Moore, Geoffrey A. Crossing the Chasm. US: Harper Paperbacks, 2002.

Moore, Geoffrey A. Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy. US: HarperBusiness, 2002.

Moore, Geoffrey A. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. US: Portfolio Hardcover, 2005.

Mullins, John. The New Business Road Test: What entrepreneurs and executives should do before writing a business plan. US: FT Press, 2004.

Schneider, Joan and Julie Hall “Why Most Product Launches Fail.” Harvard Business Review 89 (April 2011): 21-23.

Silverstein, Michael J., Kate Sayre, and John Butman. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. US: HarperBusiness, 2009.

Simester Duncan. “When You Shouldn’t Listen to Your Critics.” Harvard Business Review 89 (June 2011): 42.

VVashburn Nathan T., and B. Tom Hunsaker. “Finding Great Ideas in Emerging Markets.” Harvard Business Review 89 (September 2011): 115-120.

YẾU TỐ THỎA MÃN

“Innovate, don’t imitate.” Inspiration from Nordstrom, Kjell, A. Karaoke Capitalism. Management for Mankind. Sweden: Bookhouse Publishing AB, 2003. (“Hãy sáng tạo, đừng bắt chước!” – ý tưởng từ cuốn sách “Karaoke Capitalism: Management for Mankind”, Nhà xuất bản AB, Thụy Điển, 2003, của Kjell Nordstrom.)

Brown, Bruce, and Scott, D. Anthonỵ. “How P&G Tripled Its Innovation Success Rate.” Harvard Business Review 89 (June 2011): 64-72.

Frank, Milo 0. How to Get Your Point Across in 30 Seconds or Less. US: Pocket, 1990.

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. US: Back Bay Books, 2002.

Godin, Seth. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. US: Portfolio Hardcover, 2005.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Hughes, Mark. Buzzmarketing: Get People to Talk About Your Stuff. US: Portfolio Trade, 2008.

Joachimsthaler, Erich. Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. US: Harvard Business School Publishing, 2007.

Kahney, Leander. Cult of iPod. US: No Starch Press, 2005.

Kawasaki, Guy. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. US: Portfolio Hardcover, 2004.

Kawasaki, Guỵ. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. US: Portfolio Hardcover, 2011.

Keiningham, Timothy, L, Aksoy, Lerzan, Buoye, Alexander and Bruce Cooil Washburn. “Customer Loyalty lsn’t Enough. Grow Your Share of Wallet.”

Harvard Business Review 89 (October 2011): 29-31.

Kent, Muhtar and Adi Ignatius. “Shaking Things Up at Coca-Cola” Harvard Business Review 89 (October 2011): 94-99.

Kourdi, Jeremy. 100 Great Business Ideas: From Leading Companies Around the World US: Marshall Cavendish Corp/Ccb, 2010.

Lewis, Michael. The Future Just Happened. US: Coronet Books, 2002.

Martin, Roger, L. “The Innovation Catalysts.” Harvard Business Review 89 (June 2011): 82-87.

Monroe, Lorraine. Nothing’s Impossible: Leadership Lessons From Inside And Outside The Classroom. US: PublicAffairs,1999.

Ries, AI, and Jack Trout. Positioning: The Battle for Your Mind. US: McGraw-Hill, 2000.

Schmitt, Philipp, Skiers, Bernard, and Christophe Van den Bulte. “Why Customer Referrals Can Drive Stunning Profits.” Harvard Business Review 89 (June 2011): 30.

Silverstein, Michael J., Kate Sayre, and John Butman. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. US: HarperBusiness, 2009.

Wiefels, Paul. The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies. US: Harper Paperbacks, 2002.

THÂU TÓM KHÁCH HÀNG

“Always be closing.” From movie “Glengary Glen Ross,” 1992. (“Luôn chốt hợp đồng” – đến từ bộ phim “Glengary Glen Ross”, sản xuất năm 1992.)

Aral, Sinan, and Dylan Walker. “Forget Viral Marketing-Make the Product ltself Viral.” Harvard Business Review 89 (June 2011): 34-35.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

Li, Charlene, and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. US: Harvard Business Press, 2008.

Li, Charlene. Open Leadership: How Social Technology Can Transform the Way You Lead. US: Josseỵ-Bass, 2010.

Ries, AI, and Jack Trout. Positioning: The Battle for Your Mind. US: McGraw-Hill, 2000.

Rogers, Everett M., and Everett Rogers. Diffusion of Innovations, 5th Edition. New York: Free Press, 2003.

Schiffman, Stephan. Getting to Closed: A Proven Program to Accelerate the Sales Cỵcle and Increase Commissions. US: Dearborn Trade Publishing, 2002.

Schiffman, Stephan. Cold Calling Techniques (That Really Workỉ). US: Adams Media, 2007.

Schiffman, stephan. The 25 Sales Habits of Highly Successful Salespeople. US: Adams Media, 2008.

Shih, Clara. The Facebook Era: Tapping Online Social Netvvorks to Build Better Products, Reach New Audiences, and Sell More Stuff. US: Prentice Hall, 2009.

Silverstein, Michael J., Kate Saỵre, and John Butman. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market US: HarperBusiness, 2009.

Tannen, Deborah. Talking From 9 to 5: Women and Men in the Workplace: Language, Sex, and Power. New York, NY: William Morrow, and Company, 1994.

Wiefels, Paul. The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies. US: Harper Paperbacks, 2002.

MÔ HÌNH KINH DOANH

“From idea to cash.” Our own contribution. (“Từ ý tưởng đến lợi nhuận” – một sáng tác của chúng tôi.)

Anderson, Chris. Free: The Future of a Radical Price. US: Hyperion, 2009.

Byers, Thomas, Richard Dorf, and Andrew Nelson. Technology Ventures: From Idea to Enterprise. US: McGraw-Hill Science/ Engineering/Math, 2010.

Bryce, David, J, Jeffrey H. Dyer, and Nile W. Hatch. “Competing Against Free.” Harvard Business Review 89 (June 2011): 104-111.

Geirland, John, and Eva Sonesh-Keder. Digital Babylon: How the Geeks, the Suits, and the Ponytails Fought to Bring Hollywood to the Internet. US: Arcade Publishing, 1999.

Girotra, Karan, and Serguei Netessine. “How to Build Risk into Your Business Model.” Harvard Business Review 89 (May 2011): 100 -105.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Mullins, John, and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. US: Harvard Business Press, 2009.

Nunes, Paul and Time Breene. “Reinvent Your Business Before it’s too Late.” Harvard Business Review 89 (January / February 2011): 80-87.

Omidyar, Pierre. “EBay’s Founder on Innovating the Business Model of Social Change.” Harvard Business Review 89 (September 2011): 41- 44.

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. US: Wiley, 2010.

Prahalad, C.K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. US: Wharton School Publishing, 2004.

Rangan, V. Kasturi, Michael Chu, and Djordjija Petkoski. “Segmenting the Base of the Pyramid.” Harvard Business Review 89 (June 2011): 113-117.

Staats, Bradley, R. and David M. Upton. “Lean Knowledge Work.” Harvard Business Review 89 (October 2011): 101-108.

ĐỐI TÁC

“Who loves you? Who hates you?” Our own contribution. (“Ai yêu quý bạn? Ai thù ghét bạn?” – một sáng tác của chúng tôi.)

Carlton, Jim. Apple: The Inside Story of Intrigue, Egomania, and Business Blunders. US: Crown Business, 1997.

Cialdini, Robert B. Influence: Science and Practice. US: Allỵn & Bacon, 2000.

Cialdini, Robert B. Influence: The Psychology of Persuasion. US: Harper Paperbacks, 2006.

Fisher, Roger, VVilliam L. Urỵ, and Bruce Patton. Getting to Yes: Negotiating Agreement Without Giving In. US: Penguin (Non-Classics), 2011.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Kawasaki, Guy. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. US: Portfolio Hardcover, 2004.

Kawasaki, Guỵ. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

Lebret, Herve. Start-Up: What We May Still Learn From Silicon Valley. US: CreateSpace, 2007.

Lewis, Michael. The New New Thing. New York, NY: W.W. Norton & Company, 1999.

Li, Charlene. Open Leadership: How Social Technology Can Transform the Way You Lead. US: Jossey-Bass, 2010.

Monroe, Lorraine. Nothing’s Impossible: Leadership Lessons From Inside And Outside The Classroom. US: PublicAffairs, 1999.

Ury, William. Getting Past No. New York: Bantam, 1992.

Ury, William. The Power of a Positive No: Save The Deal Save The Relationship and still Say No. New York: Bantam, 2007.

Wiefels, Paul. The Chasm Companion: Implementing Effective Marketing Strategies for High-Technologỵ Companies. US: Harper Paperbacks, 2002.

ĐỐI THỦ

“Big Beats the Small or Fast Beats the Slow.” Inspiration from Jan Stenbeck. (“Mạnh thắng yếu hay nhanh thắng chậm?” – cảm hứng từ Jan Stenbeck.)

Berger, Jonah, and Scott Berinato. “If You Want to Win, Tell Your Team lt’s Losing (a Little).” Harvard Business Review 89 (October 2011): 36-37.

Brown, Shona L., and Kathleen M. Eisenhardt. Competing on the Edge: Strategy as Structured Chaos. US: Harvard Business Press, 1998.

Christensen, Clayton M. The lnnovator’s Dilemma: When New Technologies Cause Great Firms to Fail. US: Harvard Business Press, 1997.

Christensen, Clayton M., and Michael E. Raynor. The lnnovator’s Solution: Creating and Sustaining

Successful Grovvth. US: Harvard Business Press, 2003. Elkington, John, and Pamela Hartigan.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World. US: Harvard Business Press, 2008.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzỵ logic: Cartoons. US: J. Grimes, 1998.

Hamel, Gary, and C. K. Prahalad. Competing for the Future. US: Harvard Business Press, 1996.

Joachimsthaler, Erich. Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. US: Harvard Business School Publishing, 2007.

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

Keiningham, Timothy, L, Aksoy, Lerzan, Buoye, Alexander and Bruce Cooil Washburn. “Customer Loyalty Isn’t Enough. Grow Your Share of Wallet.” Harvard Business Review 89 (October 2011): 29-31.

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. US: Harvard Business Press, 2004.

Kim, W. Chan, and Renée Mauborgne.

“Blue Ocean Strategy.” Harvard Business Review 82 (October 2004): 76-85.

Moore, Geoffrey A. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. US: Portfolio Hardcover, 2005.

Reeves, Martin, and Mike Deimler. “Adaptability: The New Competitive Advantage.” Harvard Business Review 89 (July/August 2011): 135-141.

Zook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots. US: Harvard Business Press, 2004.

VƯƠN RA BIỂN LỚN

“Good Ideas Have no Boundaries.” Inspiration from Friedman, Thomas L., in the New York Times, Octobers 6, 2006 (“Ý tưởng tuyệt vời không bao giờ có biên giới”. – cảm hứng từ bài viết của Thomas L. Friedman trên tạp chí New York Times, ngày 6 tháng 10, năm 2006.

Altman, Daniel. Connected: 24 Hours in the Global Economy. US: MacMillan, 2007.

Castells, Manuel. Technopoles of the World: The Making of 21st Century Industrial Complexes. US: Routledge, 1994.

Cole, Geert. Lonely Planet South Pacitic & Micronesia. US: Lonely Planet, 2006.

Doz, Yves L., Jose Santos, and Peter Williamson. From Global to Metanational: How Companies Win in the Knowledge Economy. US: Harvard Business Press, 2001.

Friedman, Thomas L The World Is Flat 3.0: A Brief History of the Twenty-first Century. US: Picador, 2007.

Friedman, Thomas L. Hoi, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America. US: Farrar, Straus and Giroux, 2008.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Hofstede, Geert, Gert Jan Hofstede, and Michael Minkov. Cultures and Organizations: Software for the Mind, Third Edition. US: McGraw-Hill, 2010.

Johnson, Bill. “The CEO of Heinz on Powering Growth in Emerging Markets.”

Harvard Business Review 89 (October 2011): 47-50.

Kumar, Nirmalya and Phanish Puranam. “Have You Restructured for Global Success?” Harvard Business Review 89 (October 2011): 123-128.

Lipnack, Jessica, and Jeffrey Stamps. Virtual Teams: People Working Across Boundaries with Technology. US: VViley, 2000.

McKendrick, David, Richard Doner, and Stephan Haggard. From Silicon Valley to Singapore: Location and Competitive Advantage in the Hard Disk Drive Industry. US: Stanford Business Books, 2000.

Nisbett, Richard. The Geographỵ of Thought: How Asians and Westerners Think Differently...and Why. US: Free Press, 2003.

Popkin, James M., and Partha lyengar.

IT And the East: How China And India Are Altering the Future of Technology And Innovation. US: Harvard Business Press, 2007.

Prahalad, C.K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. US:

Wharton School Publishing, 2004.

Saxenian, AnnaLee. Regional Advantage: Culture and Competition in Silicon Valley and Route 128. US: Harvard University Press, 1996.

Saxenian, AnnaLee. The New Argonauts: Regional Advantage in a Global Economy. US: Harvard University Press, 2006.

Scott, Allen J. Regions and the World Economỵ: The Coming Shape of Global Production, Competition, and Political Order. US: Oxford University Press, 2000.

Trompenaars, Fons and Charles Hampden- Turner. Riding the Waves of Culture: Understanding Cultural Diversity in Business, Second Edition. New York, NY: McGravv Hill, 1998.

Washburn Nathan T., and B, Tom Hunsaker. “Finding Great Ideas in Emerging Markets.” Harvard Business Revievv 89 (September 2011): 115-120.

ĐỘI NGŨ

“Get the Right People on the Bus.” Collins, Jim. Good to Great: Why Some Companies Make the Leap...And Others Don’t. US: HarperBusiness, 2001. (“Chọn đúng bạn đồng hành” – ý tưởng từ cuốn sách “Good to Great: Why Some Companies Make the Leap… And Others Don’t”, Nhà xuất bản Harper, Hoa Kỳ, 2001 của Jim Collins.)

Berger, Jonah, and Scott Berinato. “If You Want to Win, Tell Your Team lt’s Losing (a Little).” Harvard Business Review 89 (October 2011): 36-37.

Branson, Richard. Business Stripped Bare. US: Virgin Books, 2009.

Bronson, Po. The Nudist on the Late Shift: And Other True Tales of Silicon Valleỵ. US: Random House, 1999.

Carlton, Jim. Apple: The Inside Story of Intrigue, Egomania, and Business Blunders. US: Crovvn Business, 1997.

Carroll, Michael. The Mindful Leader: Avvakening Your Natural Management Skills Through Mindfulness Meditation. US: Trumpeter, 2008.

Cialdini, Robert B. Influence: Science and Practice. US: Allyn & Bacon, 2000.

Cialdini, Robert B. Infuence: The Psychology of Persuasion. US: Harper Paperbacks, 2006.

Collins, James C., and Jerry I. Porras. Built to Last. US: Harper Business, 1996.

Collins, Jim. Good to Great: Why Some Companies Make the Leap ... And others Don’t. US: Harper Business, 2001.

Collins, Jim. How The Mighty Fall: And Why Some Companies Never Give In. US: Jim Collins, 2009.

Collins, Jim and Hansen, Morten, T. Great By Choice. US: HarperCollins books, 2011.

Coppola, Francis, Ford and Alison Beard. “Life’s Work: Francis Ford Coppola.”

Harvard Business Review 89 (October 2011): 156.

Coveỵ, Stephen R. The 7 Habits of Highly Effective People. US: Free Press, 2004.

DeMarco, Tom, and Timothy Lister. Peopleware: Productive Projects and Teams. US: Dorset House, 1999.

Elkington, John, and Pamela Hartigan. The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the VVorld. US: Harvard Business Press, 2008.

Fernandez-Araoz, Groysberg, Boris and Nitin Nohria. “How to Hang on to Your High Potentials.” Harvard Business Review 89 (October 2011): 76-83.

Fisher, Roger, William L. Ury, and Bruce Patton. Getting to Yes: Negotiating Agreement Withoưt Giving In. US: Penguin (Non-Classics), 2011.

Gardner, Howard. Five Minds for the Future. US: Harvard Business Press, 2007.

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Groysberg, Boris, L Kevin, Kelly and Bryan, MacDonald. “The new path to the C-Suite.” Harvard Business Revievv 89 (March 2011): 60-68.

Kanter, Rosabeth, Moss. “The Cure for Horrible Bosses.” Harvard Business Review 89 (October 2011): 42.

Katzenbach, Jon R. and Douglas K. Smith. The Discipline of Teams. New York, NY: John Wiley & Sons, 2001.

Kawasaki, Guy. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anỵone Starting Anything. US: Portfolio Hardcover, 2004.

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

Kennedy, John Fitzgerald. Profiles in Courage. US: Perennial, 2000.

Komisar, Randy, and Kent L Lineback. The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur. US: Harvard Business Press, 2000.

Kouzes, James M., and Barry Z. Posner. The Leadership Challenge, 4th Edition. CA: Jossey-Bass, 2008.

Lebret, Herve. Start-Up: What We May Still Learn From Silicon Valley. US: CreateSpace, 2007.

Lencioni, Patrick. The Five Dysfunctions of a Team. San Francisco, CA: Josseỵ-Bass, 2002.

Li, Charlene. Open Leadership: How Social Technology Can Transform the Way You Lead. US: Jossey-Bass, 2010.

Lipnack, Jessica, and Jeffrey Stamps. Virtual Teams: People Working Across Boundaries with Technology. US: Wileỵ, 2000.

Loehr, Jim, and Tony Schwartz. The Power Of Full Engagement: Managing Energy, Not Time, Is The Key To High Performance and Personal Renewal. NY: Free Pr, 2002.

Malone, Michael S. Betting It All: The Entrepreneurs of Technology. US: Wiley, 2001.

Monroe, Lorraine. Nothing’s Impossible: Leadership Lessons From Inside And Outside The Classroom. US: PublicAffairs, 1999 Robbins, Anthony. Unlimited Power. New, NY: Fawcett Columbine, 1986.

Seligman, Martin E. P. Learned Optimism: How to Change Your Mind and Your Life. US: Vintage, 2006.

Soultaris, Vangelis, and B.M. Marcello, Maestro. “The Case of Multitasking.” Harvard Business Review 89 (October 2011): 32.

Stoltz, Paul G. Adversity Quotient: Turning Obstacles into Opportunities. US: Wiley, 1999.

Stoltz, Paul G. Adversity Quotient @ Work: Make Everyday Challenges the Key to Your Success - Putting the Principles of AQ Into Action. US: William Morrow, 2000.

Tabrizi, Behnam N. Rapid Transtormation:

A 90-day Plan for Fast and Effective Change. US: Harvard Business School Press, 2007.

Tannen, Deborah. Talking From 9 to 5: Women and Men in the Workplace: Language, Sex, and Power. New York, NY: William Morrow, and Company, 1994.

Thich Nhat Hanh. The Art of Power. US: HarperOne, 2008.

Tsu, Lao. Tao Te Ching. New York: Vintage Books, 2011.

Urỵ, William. Getting Past No. New York: Bantam, 1992.

Ury, William. The Power of a Positive No: Save The Deal Save The Relationship and Still Say No. New York: Bantam, 2007.

KIỂM NGHIỆM THỰC TẾ

“Only the Truth Sounds Like the Truth.” Behar, Howard. It’s Not About the Coffee: Leadership Principles from a Life at Starbucks. US: Penguin Group, 2007. (“Sự thật là chân lý!” – ý tưởng từ cuốn sách “It’s Not About the Coffee: Leadership Principles from a Life at Starbucks”, Nhà xuất bản Penguin, Hoa Kỳ, 2007, của Howard Behar.)

Grimes, John. Reality Check. US: Ten Speed Press, 1993.

Grimes, John. Fuzzy logic: Cartoons. US: J. Grimes, 1998.

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. US: Portfolio Hardcover, 2008.

ĐỒNG BỘ HÓA CÁC BÁNH RĂNG

Collins, Jim and Hansen, Morten, T. Great By Choice. US: HarperCollins books, 2011.

Mullins, John. The New Business Road Test: What entrepreneurs and executives should do before vvriting a business plan. US: FT Press, 2004.